Mehrheit der Bankkunden recherchiert online : Ergebnisse einer Clickstream-Analyse
Thomas Meyer
| Year of publication: |
2010
|
|---|---|
| Authors: | Meyer, Thomas |
| Published in: |
Economics : digitale Ökonomie und struktureller Wandel. - Frankfurt, M. : DB Research, ISSN 1619-3229, ZDB-ID 2039055-5. - 2010, 79 (1.9.), p. 1-31
|
| Subject: | Bankmarketing | Bank marketing | Kunden | Customers | Internet | Digitale Dienste | Web-based service | Informationsverhalten | Information behaviour | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648300