Mehrstufiges Marketing
Michael Kleinaltenkamp; Michael Rudolph
| Year of publication: |
2002
|
|---|---|
| Authors: | Kleinaltenkamp, Michael ; Rudolph, Michael |
| Published in: |
Strategisches Business-to-Business-Marketing : mit 54 Tabellen. - Berlin : Springer, ISBN 3-540-44090-9. - 2002, p. 283-319
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Notes: | Literaturangaben In: Strategisches Business-to-Business-Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001715016