Member-organization connection impacts in affinity marketing
Year of publication: |
2011
|
---|---|
Authors: | Fock, Henry ; Chan, Allan K. K. ; Yan, Dengfeng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 672-679
|
Subject: | Marketing | USA | United States | Zinsstruktur | Yield curve |
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