Membrane of the self : marketing, boundaries, and the consumer-incorporated self
Year of publication: |
2007
|
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Authors: | Halton, Eugene ; Rumbo, Joseph D. |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 11.2007, p. 297-318
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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