Memes As Marketing Strategy – A Bibliometric Study for Future Research Agendas

Marketers use memes to promote product and service awareness, as well as customer engagement. This study does a bibliometric analysis of the literature on meme marketing in order to determine the trend, triviality, and threshold of a meme-based marketing strategy. Research scholars can use the findings of this study to comprehend how customers and industry stakeholders perceive memes as a persuasive marketing tool

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Year of publication:	2022
Authors:	Mukhopadhyay, Mayukh
Publisher:	[S.l.] : SSRN

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Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 6, 2022 erstellt
Other identifiers:	10.2139/ssrn.4294322 [DOI]
Classification:	L10 - Market Structure, Firm Strategy, and Market Performance. General ; M31 - Marketing ; M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014235690