Memetic logics of participation : fitness body culture on Instagram
Jonathan David Schöps, Sarah Schwarz and Veronika Rojkowski
| Year of publication: |
2024
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|---|---|
| Authors: | Schöps, Jonathan David ; Schwarz, Sarah ; Rojkowski, Veronika |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 1, p. 65-89
|
| Subject: | Body culture | consumer culture theory | content analysis | fitness | Instagram | meme theory | network | participatory culture | platformization | publics | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kulturelle Identität | Cultural identity | Unternehmenskultur | Corporate culture | Kultur | Culture |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931231201779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631381