Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Year of publication: |
2023
|
---|---|
Authors: | Souki, Gustavo Quiroga ; Oliveira, Alessandro Silva de ; Guerreiro, Maria Manuela Martins ; Mendes, Júlio ; Moura, Luiz Rodrigo Cunha |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 8, p. 2255-2281
|
Subject: | Consumer behaviour | Customer loyalty | Tourism | Customer service management | Food industry | Service quality | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Gastronomie | Restaurant industry | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Kundenservice | Customer service | Virales Marketing | Viral marketing | Tourismus |
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