Memorable tourism experiences, destination image, satisfaction, and loyalty : an empirical study of Santorini Island
Year of publication: |
2022
|
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Authors: | Stavrianea, Aikaterini ; Kamenidou, Irene |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 17.2022, 1, p. 1-20
|
Subject: | Behavioral intention | Destination image | Loyalty | Marketing communications | Memorable tourism experiences (MTEs) | Satisfaction | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Markenimage | Brand image |
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