Memory and perception of brand mentions and placement of brands in songs
Year of publication: |
2009
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Authors: | Delattre, Eric ; Colovic, Ana |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 5, p. 807-843
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