Men buy more from manly men : professor Otterbring, defend your rearch
Year of publication: |
September-October 2018
|
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Other Persons: | Otterbring, Tobias (interviewee) ; Beard, Alison (interviewer) |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 5, p. 36-37
|
Subject: | Werbung | Advertising | Kaufentscheidung | Purchase decision |
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