Men's and women's responses to sex role portrayals in advertisements
| Year of publication: |
2004
|
|---|---|
| Authors: | Orth, Ulrich R. ; Holancova, Denisa |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 21.2004, 1, p. 77-88
|