Mental and Ethical Aspects in Juvenile-Oriented Brand Development
Year of publication: |
2012
|
---|---|
Authors: | Shubin Aleksandr A. ; Krivonos Alina A. |
Published in: |
Business Inform. - ISSN 2222-4459. - 2012, 12, p. 316-320
|
Subject: | brand | target group | promotion | juvenile brand | segmentation | targeting | demand |
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