Mental simulation and product evaluation : the affective and cognitive dimensions of process versus outcome simulation
Year of publication: |
2011
|
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Authors: | Zhao, Min ; Hoeffler, Steve ; Zauberman, Gal |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 827-839
|
Subject: | Produktqualität | Product quality | Bewertung | Evaluation | Kognition | Cognition | Simulation |
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