Menu price presentation influences on consumer purchase behavior in restaurants
Sybil S. Yang; Sheryl E. Kimes; Mauro M. Sessarego
| Year of publication: |
2009
|
|---|---|
| Authors: | Yang, Sybil S. ; Kimes, Sheryl E. ; Sessarego, Mauro M. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 1, p. 157-160
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| Subject: | Gastronomie | Restaurant industry | Preis | Price | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003799064