Merchandising und licensing : Grundlagen, Beispiele, Management
von Karin Böll. Unter Mitarb. von Matthias Gottschalk
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Böll, Karin (contributor) ; Gottschalk, Matthias (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Lizenz | Marketing | Merchandising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 193 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8006-2348-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004550584