Merely asking the customer to recommend has an impact on word-of-mouth activity
Year of publication: |
2015
|
---|---|
Authors: | Söderlund, Magnus ; Mattsson, Jan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 80-89
|
Subject: | Word-of-mouth | Mere requests | Customer satisfaction | Service encounters | Service employee behavior | Kundenzufriedenheit | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Dienstleistungssektor | Service industry |
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