Message framing and regulatory focus effects on destination image formation
Year of publication: |
December 2018
|
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Authors: | Zhang, Meng ; Zhang, Guang-yu ; Gursoy, Dogan ; Fu, Xiao-rong |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 69.2018, p. 397-407
|
Subject: | Attribute framing | Regulatory fit | Destination image | Cognitive fluency | Emotional state | Prospect Theory | Prospect theory | Emotion | Markenimage | Brand image | Kognition | Cognition | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour |
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