Message framing strategies for new and mature products
Year of publication: |
2007
|
---|---|
Authors: | Arora, Raj |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 16.2007, 6, p. 377-385
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Dentistry | New products | Design | Consumer behaviour |
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