Messemarketing : Marketing-Mix von Messegesellschaften unter Berücksichtigung wettbewerbspolitischer Rahmenbedingungen
Michael Taeger
| Year of publication: |
1993
|
|---|---|
| Authors: | Taeger, Michael |
| Publisher: |
Göttingen : GHS |
| Subject: | Messe | Trade fair | Marketingmanagement | Marketing management | Wettbewerb | Competition | Deutschland | Germany | Messe <Wirtschaft> | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 254 S. graph. Darst. 21 cm |
|---|---|
| Series: | Göttinger Handelswissenschaftliche Schriften e.V. : GHS. - Göttingen : GHS, ZDB-ID 61443-9. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Gesamthochsch., Diss. : 1992 |
| Notes: | Literaturverz. S. 227 - 245 |
| ISBN: | 3-925327-25-8 ; 3-925327-25-8 ; 3-925327-25-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000340879