Messen - auch im digitalen Zeitalter real?!
Roland Fleck
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Fleck, Roland |
| Published in: |
Politik und Wirtschaft. - Berlin : Springer Gabler, ISBN 3-662-55719-3. - 2018, p. 77-96
|
| Subject: | Veranstaltungswirtschaft | Event sector | Kernkompetenz | Core competency | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Other identifiers: | 10.1007/978-3-662-55720-4_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011913542