Messen und Messemarketing : morphologische Ansatzpunkte einer aktuellen Veranstaltungsform
Klaus-Peter Wiedmann; Martin Kassubek
| Year of publication: |
2008
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Kassubek, Martin |
| Publisher: |
Hannover : Univ., Inst. für Marketing & Management |
| Subject: | Messe | Trade fair | Messemarketing | Trade fair marketing | Messebeteiligung | Trade fair participation | Stakeholder | Messe <Wirtschaft> | Marketinginstrument | Messepolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III Bl., 29 S. graph. Darst. 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 27 - 29 |
| ISBN: | 978-3-86700-051-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826219