Meta-analysis for marketing research
Year of publication: |
2012
|
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Authors: | Laroche, Patrice ; Soulez, Sébastien |
Institutions: | HAL |
Subject: | Meta-analysis | marketing | quantitative synthesis |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00923909 Published, Recherche et Application en Marketing, 2012, 27, 1, 79 |
Source: |
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