Meta-analytically linking the marketing mix to hospitality organizations' performance
Year of publication: |
2024
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Authors: | Lim, SangGon ; Ok, Chihyung |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 3, p. 434-449
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Subject: | firm performance | meta-analysis | marketing mix | marketing trends | organizational performance | strategic management | Unternehmenserfolg | Firm performance | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Performance-Messung | Performance measurement | Strategisches Management | Strategic management |
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