Metamarketing : Metamarketing-Analyse, Konsumfeldübergreifende integrative Metamarketing-Strategien zur Vernetzung aller Marketing Interatktionsebenen und Marketingsubjekte, Konsumthemen-Marketing
Henner Ertel
| Year of publication: |
2013
|
|---|---|
| Authors: | Ertel, Henner |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | V, 286 S. 270 mm x 190 mm, 719 g |
|---|---|
| Series: | Science Book ; 03 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7322-3647-1 ; 978-3-7322-3647-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740476