Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Supriya Lamba Sahdev, Chitra Krishnan
| Year of publication: |
2024
|
|---|---|
| Authors: | Sahdev, Supriya Lamba ; Krishnan, Chitra |
| Published in: |
New business frontiers in the metaverse. - Hershey, PA : IGI Global, ISBN 979-8-3693-2422-6. - 2024, p. 91-99
|
| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Metaversum | Metaverse | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2422-6.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580626