Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Year of publication: |
2024
|
---|---|
Authors: | Sahdev, Supriya Lamba ; Krishnan, Chitra |
Published in: |
New business frontiers in the metaverse. - Hershey, PA : IGI Global, ISBN 979-8-3693-2422-6. - 2024, p. 91-99
|
Subject: | Luxusgüter | Luxury goods | Indien | India | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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