Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Year of publication: |
2012
|
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Authors: | Alavi, Shirin ; Ahuja, Vandana ; Medury, Yajulu |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 1, p. 34-45
|
Subject: | Robert M. Metcalfe | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Netzwerkökonomik | Network economics |
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