Method application in new product development and the impact on cross-functional collaboration and new product success
Year of publication: |
2014
|
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Authors: | Graner, Marc ; Mißler-Behr, Magdalena |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 1, p. 1-25
|
Subject: | New product development | new product success | product development methods | cross-functional collaboration | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation | Erfolgsfaktor | Success factor |
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