Methoden der Marketing-Forschung : Grundlagen und Praxisbeispiele
Gerhard Raab; Alexander Unger; Fritz Unger
| Year of publication: |
2004 ; 1. Aufl.
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| Authors: | Raab, Gerhard ; Unger, Alexander ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marketingforschung | Methode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 477 S. Ill., graph. Darst. 24 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Angezeigt u.d.T.: Raab, Gerhard : Methoden der Marktforschung Literaturverz. S. 451 - 463 Pb. : ca. EUR 34.90 |
| ISBN: | 3-409-12074-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851244