Methodological approaches to classification of innovation potential in the context of steady development of entrepreneurial structures

the article offers authors' approach to theoretical and methodological interpretation of the system notion "innovation potential" which is connected with functioning and development of separate economic entities (entrepreneurial structures). In the article definition of innovation potential is proposed, and main approaches to its classification depending on the type and kind are considered, complex of principles is described which must be used for entrepreneurial structure’s innovation potential management in the context of sustainable development and balanced socio-economic growth of such structures.