Methodological issues in cross-cultural marketing research : a state-of-the-art review
Year of publication: |
2007
|
---|---|
Authors: | Malhotra, Naresh K. ; Agarwal, James ; Peterson, Mark A. |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 3-38
|
Subject: | Marktforschung | Market research | Interkulturelle Beziehungen | Cross-cultural relations |
-
Interkulturelle Marktforschung im europƤischen TransformationsprozeĆ
Simmet-Blomberg, Heike, (1998)
-
Demangeot, Catherine, (2019)
-
Aspekte internationaler und interkultureller Umfragen
(2002)
- More ...
-
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K., (2009)
-
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K., (2011)
-
An integrated model of attitude and affect: Theoretical foundation and an empirical investigation
Agarwal, James, (2005)
- More ...