Methods for Determining the Advertising Budget and its Distribution in Different Media

The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of situations, the company uses specific tools and methods for determining the advertising budget. An advertising budget is established for each product.

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Year of publication:	2014
Authors:	Adrian, Serban Comanescu
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XIV.2014, 1, p. 524-527
Publisher:	Facultatea de Ştiinţe Economice
Subject:	consumers \| marketers \| advertising budget \| product

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Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

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