Methods of variable pre-selection for net score modeling
Year of publication: |
2013
|
---|---|
Authors: | Michel, René ; Schnakenburg, Igor ; Martens, Igor von |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 4, p. 257-268
|
Subject: | Data mining | Customer analytics | Direct marketing | Data Mining | Direktmarketing | Beziehungsmarketing | Relationship marketing |
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