MICE Tourism Development- Examination From the Supply Side in Dalat City, Vietnam

The research attempted to examine resource factors affecting the development of MICE at Dalat, by determining the stakeholders, and by interviewing 350 resources (means from the supply side). The methods of Cronbach's Alpha, Exploratory Factor Anaalysis (EFA), Confirmatory Factor Analysis (CFA) together the Structural Equation Modelling (SEM) were used by the programs of SPSS and AMOS. The result shows that MICE development is affected by MICE destination resources, then MICE destination resources is affected by 3 main factors, arranged by the importance decreasing: (1) Organization resources; (2) MICE tourist resources; (3) Supplier resources. From that, the research raises some solutions for management and policy makers to develop MICE better