Micro marketing and big data analytics : an information system for destination marketing management
Year of publication: |
[2017]
|
---|---|
Authors: | Fesenmaier, Daniel R. ; Bharadwaj, Neeraj ; Stienmetz, Jason ; Xiang, Zheng |
Published in: |
Management science in hospitality and tourism : theory, practice, and applications. - Oakville : Apple Academic Press, ISBN 1-926895-71-1. - 2017, p. 63-84
|
Subject: | Tourismusforschung | Tourism research | Tourismusmarketing | Tourism marketing | Kundendaten | Customer data |
-
Monitoring and forecasting tourist activities with big data
Pan, Bing, (2017)
-
Choi, Mi Ju, (2016)
-
Smartphones in tourism and hospitality marketing : a literature review
Kim, Hyun Hee, (2015)
- More ...
-
Managing the structure of tourism experiences : foundations for tourism design
Stienmetz, Jason, (2021)
-
Representation of the online tourism domain in search engines
Xiang, Zheng, (2008)
-
Semantic representation of tourism on the internet
Xiang, Zheng, (2009)
- More ...