Microbrewing and entrepreneurship : the origins, development and integration of real ale breweries in the UK
Mike Danson, Laura Galloway, Ignazio Cabras and Tina Beatty
| Year of publication: |
2015
|
|---|---|
| Authors: | Danson, Mike ; Galloway, Laura ; Cabras, Ignazio ; Beatty, Tina |
| Published in: |
The international journal of entrepreneurship and innovation. - London : Sage Publishing, ISSN 1465-7503, ZDB-ID 2006757-4. - Vol. 16.2015, 2, p. 135-144
|
| Subject: | entrepreneurs | microbreweries | motivations and attitudes | niche markets and branding | Entrepreneurship | Entrepreneurship approach | Brauerei | Brewery | Markenführung | Brand management | Nischenstrategie | Niche marketing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380741