Microfinance decision making : a field study of prosocial lending
Year of publication: |
2011
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Authors: | Galak, Jeff ; Small, Deborah ; Stephen, Andrew T. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, p. 130-137
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Subject: | Mikrofinanzierung | Microfinance | Entscheidung | Decision | Soziales Verhalten | Social behaviour | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries |
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