Microfranchising in base-of-the-pyramid markets : institutional challenges and adaptations to the franchise model
Year of publication: |
2011
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Authors: | Kistruck, Geoffrey M. ; Webb, Justin W. ; Sutter, Christopher J. ; Ireland, R. Duane |
Published in: |
Entrepreneurship, theory and practice : ET & P. - Thousand Oaks, CA : SAGE Publishing, ISSN 0363-9428, ZDB-ID 645949-3. - Vol. 35.2011, 3, p. 503-531
|
Subject: | Franchising | Mikrofinanzierung | Microfinance | Geschäftsmodell | Business model | Institutioneller Wandel | Institutional change |
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