Middle-ground players in dynamic imitative markets : global entry strategies of Korean firms in the biosimilars market
SungWoong Hwang
Year of publication: |
March 2017
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Authors: | Hwang, SungWoong |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 29.2017, 3, p. 325-338
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Subject: | Biopharmaceutical | global strategy | catch-up | entry mode | Südkorea | South Korea | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Wettbewerbsstrategie | Competitive strategy |
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