Middle‐range theory construction of the dynamics of organizational marketing‐buying behavior
Year of publication: |
2003
|
---|---|
Authors: | Woodside, Arch G. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 18.2003, 4/5, p. 309-335
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Buying | Dynamics | Organizational behaviour |
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