Milan BExpo 2015 : A behavioural study on food choices and eating habits ; Final report

This behavioural study examined consumer choices in relation to food sustainability, and was carried out at the Milan Expo 2015 among EXPO visitors, by CentERdata, GFK, and Ecorys. This project examined two aspects related to consumer sustainability: consumer use of sustainability information and food waste.

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Alternative title:	Milan BExpo 2015 : A behavioural study on food choices and eating habits ; Executive Summary
Year of publication:	2015-10-12
Authors:	Elsen, Millie ; Giesen, Roxanne van ; Leenheer, Jorna
Institutions:	Europäische Kommission / Generaldirektion Justiz und Verbraucher (contributor) ; Ecorys (contributor) ; Universiteit van Tilburg (contributor) ; GfK (contributor) ; Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency (contributor)
Publisher:	Europäische Kommission / Amt für Veröffentlichungen
Subject:	Abfall \| garbage \| EU \| Lebensmittel \| groceries \| Nachhaltigkeit \| sustainability \| Nahrungsmittel \| food \| Verbraucher \| consumer

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EXECUTIVE SUMMARY
1 INTRODUCTION
2FIELD STUDY
2.1 Background
2.2 Key results
2.3 Conclusions and suggestions for future research
3 LAB EXPERIMENT 1: DATE MARKING
3.1 Background
3.2 Key results
3.3 Conclusions and suggestions for future research on date marking
4 LAB EXPERIMENT 2: IMPERFECT FRUITS & VEGETABLES
4.1 Background
4.2 Key results
4.3 Conclusions and suggestions for future research on imperfect foods and vegetables
APPENDIX 1: BACKGROUND INFORMATION
3Lab study date marks
Lab study imperfect foods
APPENDIX II: EXPERIMENTAL SET-UP AND SAMPLE SIZE
Field study
Lab study imperfect foods
APPENDIX III: QUESTIONNAIRES FIELD STUDY
APPENDIX IV: QUESTIONNAIRES LAB STUDIES
APPENDIX V: STATISTICAL AND TECHNICAL APPENDIX
Statistical and technical information field study
Statistical and technical information lab study date marks
Statistical and technical information lab study imperfect foods
Statistical and technical information post-questionnaire
APPENDIX VI: STAKEHOLDERS’ EVENT
APPENDIX V: REFERENCES

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