Mimétisme ou contre-programmation? : Un modèle de concurrence entre programmes pour la télévision en clair
Alternative title: | Mimicry or counter-programming? Mimicry or counter-programming? |
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Year of publication: |
2001
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Authors: | Benzoni, Laurent ; Bourreau, Marc |
Published in: |
Revue d'économie politique. - Paris : Dalloz, ISSN 0373-2630, ZDB-ID 241473-9. - Vol. 111.2001, 6, p. 885-908
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Subject: | Fernsehprogramm | Television programme | Wettbewerb | Competition | Produktdifferenzierung | Product differentiation | Theorie | Theory |
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