Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Year of publication: |
2009
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Authors: | Yeniyurt, Sengun ; Townsend, Janell D. ; Cavusgil, S. Tamer ; Ghauri, Pervez N. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 40.2009, 2, p. 301-320
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Subject: | Strategische Allianz | Strategic alliance | Internationales Marketing | International marketing | Pharmaindustrie | Pharmaceutical industry | Ereignisstudie | Event study | USA | United States |
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