Mind genomics : a guide to data-driven marketing strategy

Foreword by Howard Moskowitz -- Preface -- Contents -- About the Authors -- About Howard Moskowitz -- Introduction -- 1 Introduction to Basic Concepts of Mind Genomics -- Abstract -- 1.1 Phases of Mind Genomics -- 1.1.1 Phase #1: Building of the MicroScience (Stage #1) -- 1.1.2 Phase #1: Polling of the Market (Stage #2) -- 1.1.3 Phase #1: Analysis of the Polling Results (Stage #3) -- 1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4) -- 1.1.5 Phase #2: Typing of the Customer (Stage #1) -- 1.1.6 Phase #2: Determination of the Target Action (Stage #2)