Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Year of publication: |
2016
|
---|---|
Authors: | Banerjee, Syagnik ; Longstreet, Phil |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 4, p. 288-304
|
Subject: | Mobile marketing | Virtual worlds | Social media marketing | E-commerce | Virtuo-physical consumers | Digital marketers | Deregulierung | Deregulation | Online-Marketing | Internet marketing | Electronic Commerce | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Mobile Marketing | Online-Handel | Online retailing |
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