Mind-set metrics in market response models : an integrative approach
Year of publication: |
2010
|
---|---|
Authors: | Srinivasan, Shuba ; Vanhuele, Marc ; Pauwels, Koen |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 672-684
|
Subject: | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | VAR-Modell | VAR model | Marktforschung | Market research |
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