Mind the gap : exploring the relevance of brand management research for practice
Year of publication: |
2023
|
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Authors: | Redler, Jörn ; Schmidt, Holger |
Published in: |
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-39568-1. - 2023, p. 29-46
|
Subject: | Brand paradigms | Brand research directions | Lifelong learning | Theory-practise gap |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-658-39568-1_3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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