"Mind the gap": the rise of political marketing and a perspective on its future agenda
| Year of publication: |
2010
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|---|---|
| Authors: | Harris, Phil ; Lock, Andrew |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 3 (1.1.), p. 297-308
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