Mindful consumption : a customer-centric approach to sustainability
Year of publication: |
2011
|
---|---|
Authors: | Sheth, Jagdish N. ; Sethia, Nirmal K. ; Srinivas, Shanthi |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 1, p. 21-39
|
Subject: | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour |
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