Mindless Eating : The 200 Daily Food Decisions We Overlook

How aware are people of the number of food-related decisions they make in a day and how the environment influences these decisions? Study 1 surveyed 139 people showed they grossly underestimated the number of food-related decisions they made – by an averaged of over 220 decisions – particularly in initiation and cessation of eating. Study 2 content analyzed 749 debriefing comments of controlled field studies. Although the people in these studies overserved and overate 31% more food as a result of having been given an exaggerated environmental cue (large bowl, large spoon, etc.), 52% denied having eaten more, and 45% attributed it to other reasons (such as hunger). These studies underscore two key points: First, we are aware of only a fraction of the food decisions we make. econd, we are either unaware of how our environment influences these decisions or we are unwilling to acknowledge it